Even with the best intentions, restaurateurs can sometimes overlook critical aspects of design. Here are some common pitfalls and suggestions on how to sidestep them:
Cluttered Host or Greeting Stations
- Mistake: Allowing the host station to be overwhelmed with non-essential items, from mint tins to personal belongings.
- Solution: Maintain a clean, orderly host station. Only essential items should be visible. Personal and non-essential items should be stored in the employee area.
Poor Floor Plans
- Mistake: Inefficient layouts that hinder movement for both staff and patrons.
- Solution: Prioritize efficient floor plans. If possible, consult with an architect experienced in restaurant design. The placement of tables, chairs, and service stations can make or break the dining experience.
Irrelevant Decorations
- Mistake: Using decor that doesn't align with the restaurant's brand or story, leading to a disjointed atmosphere.
- Solution: Ensure all decor elements align with the restaurant's brand story. Avoid items that gather dust or clutter the space.
Lack of a Cohesive Concept
- Mistake: A mismatch between the restaurant's brand, cuisine, personality, and design.
- Solution: Establish a clear brand and concept from the start. The design should reflect and amplify the restaurant's identity.
Absence of a Defined Concept
- Mistake: Failing to establish a clear theme or concept for the restaurant, leading to a disjointed and confusing atmosphere for patrons.
- Solution: Before diving into design decisions, restaurateurs should have a clear vision for their establishment. This vision should encompass the type of cuisine, the target audience, and the desired ambiance.
Menu Design Oversights
- Mistake: Overlooking the importance of a well-designed menu. Common issues include tiny print, overly large dimensions, lack of translations for non-English terms, outdated presentations, absence of daily or weekly specials, inaccurate food photos, generic clip art, and a mismatch between the restaurant's brand and menu design.
- Solution: Menus are a crucial touchpoint for diners. They should be user-friendly, visually appealing, and consistent with the restaurant's brand. Regular reviews and updates can ensure the menu remains relevant and effective.
